Hi, I’m Ruthie. I am the one behind the company, Emmie Brands.

Throughout the years, I have struggled in finding bras that “fit” my daughters and are age-appropriate. This caused frustration not only for myself, but for my daughters. I made it my mission to create affordable, breathable, non-irritating and most importantly, comfortable bras with designs that actually fit.

But much of my inspiration comes from my daughters.

No more awkward dressing room moments. No more irritating wires. No more see through fabric. No more bras that do not provide enough fabric for basic coverage during developing years. No more discouraging moments because nothing ‘fits’ them correctly. Let’s not forget the irritating fabric that is stiff as a cardboard and super itchy! I have been there and I get the frustration. I get the heartache seeing your daughters struggling in finding a bra where they can be comfortable and confident wearing. This is where Emmie Brands steps in. Take a look around and I hope you give us a try!

I hope you enjoy our products! – Ruthie 

Our Products

  • We use actual measurements from girls in the real-world, not an outdated template
  • No ride up
  • No itchy tags
  • Fully adjustable straps
  • Butter-soft fabric
  • Double layer coverage
  • Our bras are designed to allow complete mobility with every twist and turn! 

Want more? Check out our video below: